Bridging the Digital Divide – Lansing
Are you a Lansing-area small business or budding entrepreneur looking to expand your digital marketing skills to grow your business? Do you need a new business website, but don’t know where to begin?
Bridging the Digital Divide – Lansing, a 6-month training program led by Katrina Turnbow-Marion of Kanopi Social will help you develop these essential business skills – and more.
Create a business website with online infrastructure setup.
Understand the landscape of digital marketing, including set up of accounts, strategy, reporting and sales.
Learn the platforms and tools that you will use to grow your business.
Organize your digital assets and information.
Build your team roles and responsibilities.
Get your business online with a Google Business Profile.
Discover your audience.
Define your measurement plan.
Develop your online brand story.
Refine what you are selling and how to get discovered online.
Learn about developing a content marketing plan.
Discover the logistics of running your business online.
Learn about analytics and industry report development.
After the successful completion of this cohort learning program, participants will also receive a FREE laptop to help them reach their digital business goals.
Bridging the Digital Divide – Lansing is proudly offered by Michigan Women Forward, a nonprofit community development organization whose mission is to expand economic opportunity, empower the next generation, and celebrate and honor the accomplishments of Michigan women. Its vision is to create an inclusive economy for the state of Michigan.
The 6-month program consists of weekly 90-minute virtual sessions. An in-person Welcome & Orientation will kick off the program from 9-10 am. on Jan. 5, 2024, in the Lansing area.
How to apply
This free business development program is open to Lansing-based entrepreneurs interested in building their digital business skills. Applicants must have businesses that have been operating for at least one year.
Application deadline is 5 p.m. EST on Dec. 13, 2023. Space is limited, so apply TODAY.
If you have questions regarding the Bridging the Digital Divide – Lansing application, please email Tanesia Greer, Michigan Women Forward’s Neighborhood Resource and Intake Coordinator, at firstname.lastname@example.org.